Email marketing is an important tool that all clothing brands should use in order to increase revenue and increase customer life time value.
Email campaigns are email marketing messages sent to multiple people at once. In this guide I will share the best practices for email marketing campaigns for your clothing brand. These email campaigns can increase your customer life time value and engage your email list so they connect with your brand.
If you haven’t already seen my blog on the 8 types of email campaigns for your clothing brand, click here.
All 5 Email Marketing Tips for your clothing brand:
- Create compelling content
- Clean your list
- Always test your email send times.
- Always test your subject lines
- Test your deliverability
1. Create compelling content
The most important thing about email marketing campaigns is actually sending subscribers valuable information so they open your emails no matter the subject line or discount. People open their friends emails no matter what they say because they are important. Create campaigns that are important and valuable to your subscribers and you will have a very healthy list that always purchases and opens your emails.
2. Clean your list
For best deliverability, always remove people from your list who do not open emails, and click on email for a set number of days. If someone has not opened an email in the last 60 days, I would advise filtering them out of your main campaigns. This will result in only sending emails to people that actually are interested in what you send which will increase your overall revenue.
3. Always test your email send times
Testing your send time is important because every customer base is different. Your customers might prefer to be emailed once a day while others every other day. Doing a simple a/b test will generate more sales for your clothing brand.
4. Always test your subject lines
It doesn’t matter how good your email design is or your copy if it doesn’t get opened. Subject lines are the most important thing you should focus on. Always test your subject lines for the highest open rate. An increase of 5% open rate could be the difference between thousands of dollars.
5. Test out your deliverability
If you run a bring brand, testing your deliverability weekly is important to make sure your email doesn’t start ending up in spam. There are numerous free websites that check your email deliverability, for example, Mailgenius.
Work with an expert.
If you want all your email marketing to be taken care of by an expert, explore how you can work with me here.
Matias Luquez 